Tag Archives: cash+Community Works

Diki Sunshine Childcare Center Opens in Long Island City!

Several people stand in front of the balloon-decorated doors of Diki Sunshine daycare center and cut a ceremonial ribbon.

A testament to an idea and the women who put it into practice

Several people stand in front of the balloon-decorated doors of Diki Sunshine Childcare Center and cut a ceremonial ribbon.In 2022, a group of women from The Child Center of NY’s perinatal intensive outpatient program joined our groundbreaking pilot initiative, Cash+Community Works: a first-of-its-kind program that combines direct financial support with peer mentorship and community-based goal planning. The premise was simple but radical: trust communities to know what they need and equip them with the resources to pursue it.

Three years later, that same group of women turned their vision into reality as founding shareholders of Diki Sunshine Childcare Center, a new community-rooted business designed by and for local families, which opened its doors in Long Island City, Queens, on April 18.

In a vibrant celebration filled with music, laughter, and heartfelt words, a group of determined women—known as Perinatal C for their beginnings in the program where they met—cut the ceremonial ribbon on a new child care center that promises to bring lasting impact to their community.

Families, friends, and local leaders gathered in front of the bright, welcoming building, decorated with balloons and child-friendly artwork. Among the nearly 100 people who came to celebrate were State Senator Zellnor Myrie; Diki Founder and Executive Director Tsering Diki; and, most important, members of the community. Children enjoyed investigating the fun and enticing spaces filled with enriching toys and activities, and families came together to share food, stories, and hope.

The road to this point wasn’t easy or certain, but the participants’ will and determination were steadfast and gave them the strength to reach their goal.

“Three years ago, we were a group of mothers composed of new immigrants, many of whom lived in poverty,” explains Anna, a group participant. “Through Cash+Community Works, each member of the group received a $5,000 impact project grant. It was a rare amount of start-up capital.”

The moms realized that if they pooled their money, they could achieve more together than separately.

It wasn’t their first joint C+C venture. They all cared deeply about their children’s education, so they had previously pooled their monthly incentives to purchase full sets of children’s books to share. With the $5,000 impact grants, they realized they could partner on a much larger project: They could earn 12 C+C grants, which they could combine to open a high-quality, affordable child care center. After intense research, they decided to apply to become shareholders in a child care franchise—Diki Daycare—in their neighborhood. They collaborated on the applications and established a business plan. Their proposal was among those that were selected, and they received the grants.

“This angel investment gave us moms the opportunity to invest in a new million-dollar campus of a day care chain,” Anna says. “Now we are shareholders. We aspire to provide the best service to the community and be the best child care facility!”

They are well on their way to achieving that goal. Diki Sunshine Daycare promises not only to be a place where children are safe and cared for, but also where they can thrive. Using the Diki Daycare model, the center offers age-specific classrooms to support each stage of a child’s growth through play-based learning. Every room is designed to nurture children’s natural curiosity, build essential skills, and foster a lifelong love of learning. The center welcomes children of all backgrounds and abilities, regardless of their ability to pay, recognizing that all children deserve a bright start.

Families in the community couldn’t be happier to have this top-notch option for their children right in their own neighborhood. Already, 38 families have preregistered their children for enrollment when the center officially opens, likely in the next few weeks as the staff undergoes required background checks. The center already passed government inspections last month, and as they wait for the final green light, the team is providing enrolled families with early access opportunities to help families familiarize themselves with the center, as well as adaptive playdates, one-on-one educational philosophy sessions, and a facility safety standards tour.

“We are very grateful for the opportunity C+C has provided us,” Anna says. “This program really helps each mother and their family. Now, we moms will help the community the way The Child Center helped us.”

Participant Xuhui marveled at how far the group had come—and gave credit to the strength of their cohort, which she says gave her more than economic gain. “The mothers in our group are all very brave, strong, and hardworking,” Xuhui says. “They gave me a lot of courage and motivation. We trust each other, and we are grateful to start the day care together!”

Another participant, Mandy, reflected on both their C+C project and their beginnings in the perinatal program. “We are growing up together with The Child Center,” Mandy told us. “Our group mothers are not only working hard for their children, but also want to improve themselves. During the uncomfortable pregnancy period, the day care plan gave me a goal and something to do, which helped me get rid of my panic disorder as we worked together to develop our business smoothly! Life is getting better and better, and richer and richer. I am grateful for everything!”

Lily, also a member of the group, ended with this poignant thought: “We are unstoppable mothers with dreams! Brought together through Cash+Community Works, we rewrite life’s possibilities through shared wisdom. Where united hearts meet unbreakable resolve, we:

Join hands and stand united…

Blossom towards the sun…

March forward guided by light

Together, we rise stronger!”

Photo of the Month: Noelia’s Sweet Delights

Noelia, a Cash+Community Works participants is decorating a cake for her business, Noelia's Sweets.

Investing in ingenuity this National Poverty in America Awareness Month 

Noelia, a participant of Cash+Community Works, decorates a cake she baked for her business, Noelia's Sweet Delights.

Photo credit: Kyo Morishima Photography

Noelia began baking sweets and selling them to her family members to earn extra cash during tough economic times. Word got around that Noelia’s creations were better than any bakery’s. She started getting requests from other moms for custom-order cakes for birthday parties. With limited resources, though, her business could grow only so much.  

Noelia’s story illustrates something we know deeply at The Child Center of NY: that talent, ability, and drive are equally distributed among populations, but opportunity is not. January is National Poverty in America Awareness Month, and it’s an important reminder of the ongoing struggle that millions of people face across the country—and right in our own communities. It’s also a reminder that poverty is not something that is inevitable or intractable; it’s something we all can change.  

That’s why The Child Center launched Cash+Community Works (C+C) in 2022. C+C is a movement grounded in the concept of peer-driven change and defined by direct investment in under-resourced families, trusting them with power, and connecting them with peers to uplift whole communities. It works on the premise that families are the experts on what they need to break the cycle of poverty and achieve their goals; our job is to act as investors, advocates, and partners. Through C+C, we invested in Noelia’s obvious talent and hard work—and it paid off not only for Noelia, but also her entire community as she pays it forward.  

In addition to her general participation in C+C, Noelia also took the initiative to apply for additional grants that C+C awards for particularly promising projects. Today, Noelia receives—and fills—orders for 50 cakes a week through her business, Noelia’s Sweet Delights. She has expanded her inventory to offer desserts at large events, including weddings, and increased her inventory to include offerings such as sweets for a Viennese table. C+C also enabled Noelia to take courses on food handling and sanitation.  

One look at this Photo of the Month and it’s clear that Noelia’s abilities are worth the investment!   

Community Unity Cultural Celebration of Kwanzaa: Bringing Hope Through the Seven Principles

A decoration of the principles of Kwanzaa
A decoration of the principles of Kwanzaa

Photo credit for all photos on the page: Robert Connor, Unmuted Recordings Inc.

Rockaway residents celebrated Kwanzaa this holiday season the way they strive to live every day: with neighbors helping neighbors and celebrating their rich culture and each other. It all came together at the second Annual Community Unity Cultural Celebration of Kwanzaa on December 28 at B.R.I.D.G.E Family Enrichment Center. The celebration was sponsored and supported by several community organizations and attended by 180 Far Rockaway community members and friends. Thirty people served on the steering committee, making it a truly joint effort.

The event also was a testament to two of our Cash+Community Works participants, Kimberly and Vernell, who epitomize community strength and the seven principles of Kwanzaa.

Kimberly speaking into a microphone at the Kwanzaa event.

Kimberly

Four years ago, Kimberly survived four aneurisms. Doctors were shocked that she was able to walk and talk when she woke up. “I looked at that as a message from God that He has a mission journey for me to walk,” Kimberly says.

Vernell heard about The Child Center’s Cash+Community Works (C+C) initiative soon after she had retired from her job at Elmhurst Hospital. C+C is a neighborhood-based, peer-driven initiative that provides participants with cash incentives to pursue individual and community goals. Vernell applied to C+C and used the incentives to launch a grassroots nonprofit, Rockaways Neighbors Helping Neighbors. The organization serves as a conduit for exactly what the name says—neighbors and helping neighbors—and for bringing the community together. The annual Kwanzaa celebration is one of many ways Vernell accomplishes this goal.

Vernell speaks into a microphone at the Kwanzaa event.

Vernell

“A lot of our community members haven’t experienced a Kwanzaa event before,” Vernell says. “This was an opportunity to learn about the celebration, why and when it was created, for people to gain an understanding of how the seven principles can be incorporated in daily life, and for the community to come together in unity.”

The event began with the opening call to order, a prayer by Pastor Philip Sharp, and the singing of the Black National Anthem, followed by the libation, which is when participants “acknowledge their ancestors, all the people who came before them and struggled to make life better for us,” Vernell explains. “We did the ritual of pouring water into a bowl or plant and called out the names of our ancestors to pay homage to God for them.”

Since the Kwanzaa celebration derives from Africa, where they would celebrate the harvest and first fruits, Vernell says that the celebration is meant to pay homage to God for providing the first fruits and caring for the people. As such, they celebrated with food, singing, dancing, and looking forward to the coming year in unity. Kimberly says she was “blown away” by the singers, dancers, and drummers.

A dancer at the Kwanzaa event.Making and giving gifts is also traditionally a part of Kwanzaa. There was a room at the celebration where children could choose toys to take home. “It was beautiful,” Kimberly says.

While all seven of the principles speak to Vernell, she finds Ujima—collective work and responsibility—particularly poignant. It’s why she started Rockaways Neighbors Helping Neighbors, and it’s one of the main reasons the annual Kwanzaa celebration is so close to her heart. “It was important for me to continue on our path of bringing people together and unifying the community in accord with the principles of Kwanzaa—introducing them to some, reiterating them to others—while impressing on everyone the importance of us coming together: My problem is your problem, and we can solve each one together.”

Vernell acknowledges that doing the work of incorporating the principles into daily life is not something that can be accomplished with one event. That is why they are planning to continue with the work of promoting the principles by educating the youth throughout the winter and training them on incorporating the principles into their lives.

One aspect of Kwanzaa that speaks to Kimberly is not one of the seven principles, but it is something that Kimberly thinks the observance is all about: hope. “Many residents in our communities feel like they have no hope. Studying, understanding, and practicing the seven principles can return hope to them. If your problem becomes mine and mine becomes yours, then it’s not so overwhelming. If I can be of help to you in the situation you’re in, I’ll do it. I’ll watch the kids so you can take care of business, and I know that you’ll be there for me another time, when I need it. If I see my 99-year-old neighbor going to the store all by herself, I will walk with her. There is so much going on in our communities. People can lose hope. But let’s come up with a solution. If it’s following the Kwanzaa principles to come together and unify and have self-determination, that’s what we’re trying to share and empower.”

Kimberly has leveraged her C+C participation to support her community work through the Redfern Houses Resident Council. She was voted in as president of the council and is using her C+C incentives to organize events and meet community needs in other ways, such as Narcan demonstrations.

Vernell and Kimberly are both mothers and grandmothers, and they believe teaching young people about the seven principles is important. “It gives youth an option, a better way to deal with life,” Vernell says. “Incorporating these principles gives them the hope that Kim was talking about.”A large audience gathered for the Kwanzaa event.

Eudora’s Story

Eudora is a participant of The Child Center of NY’s Cash+Community Works (C+C), a groundbreaking neighborhood-based initiative that invests in under-resourced families, trusts them with power, and connects them with peers so they all can rise together. C+C works on the premise that families are the experts on what they need to achieve their goals, and our job is to act as investors, advocates, and partners.

At The Child Center’s 70th anniversary gala, Eudora spoke powerfully about her experience as a promising entrepreneur. Watch the above clip to see how she was able to start a marketable business through C+C—and pay it forward.

November Photo of the Month: Cash+Community Works

Corona Cohort A, the Empresarias Soñadoras, of Cash+Community Works

Corona Cohort A, the Empresarias Soñadoras, of Cash+Community WorksMeet the Empresarias Soñadoras, also known as the Corona A cohort of The Child Center of NY’s groundbreaking Cash+Community Works initiative.

Meaning “dreaming entrepreneurs,” the name Empresarias Soñadoras embodies the spirit of Cash+Community Works, a movement grounded in the concept of peer-driven change and defined by direct investment in under-resourced families, trusting them with power, and connecting them with peers in an effort to uplift whole communities. Continue reading


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