Tag Archives: JetBlue

The Child Center and JetBlue Help Kids Soar with Reading!

In 2016, The Child Center of NY launched its #DreamsTakeFlight campaign, encouraging children to let their dreams soar. This summer, JetBlue has joined us to help our kids rise to a new level in a different way with its Soar with Reading (SWR) campaign.

SWR is an initiative that places thoughtfully designed vending machines that dispense brand-new, free books for kids ages Pre-K–14 in under-resourced communities. Children are allowed to take as many books as they are interested in so that they can continue learning and reading during the summer and begin their own home library.

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