At The Child Center of NY, we simply wouldn’t be able to provide the same level of service were it not for the generous support of donors at all giving levels. Part of the challenge we — and all non-profit organizations — face is how to engage and maintain engagement with millennials, who often feel removed from the tangible results their philanthropic efforts might yield. Younger people may give less money, perhaps because the amount they can spare is a proportionately greater share of their assets and income. But they give thoughtfully and strategically, and their gifts make a big difference.
Ashley Dean, an audit associate with KPMG’s Asset Management division, is only 25 years old. But having grown up in a poor, “socially oriented” family, she already knows the intrinsic value of giving back. Continue reading